To meet customers’ needs
we have set up a network of affiliates: each affiliate
has access to a set of utilities that help establish him/her in
the market and carry out subsequent business dealings. The network
provides a coordinated communication package that makes identification
with the company colours and logo immediate – in short, a
“branding” operation that reinforces team spirit. Equally
important is the company website: this acts not only as an out-reaching
communication engine but also as an means of enhancing the internal
flow of information.
A
centralised DB (database) sub-divided into fields, industries,
product areas and exclusivity zones provides an essential business
tool to aid organisation and generate opportunities. The DB will
be used to create a calendar of appointments in which the sales
force can present the machine (brief film on CD, paper-based info
etc…) and so create new business opportunities. An analysis
of just how the DB is being used will allow head office to evaluate
and improve sales performance.
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